The One Logo Says It all campaign, headed up by Australian Organic, aims to educate consumers on how to purchase certified organic products.
Running for the next three months, celebrity chef and Australian Organic ambassador Pete Evans is fronting the campaign, which is teaching Australians to look for certified organic logos when they choose to shop for organic products.
"The recognisable Australian Certified Organic logo appears on any product that our independent certification agency has deemed certified organic," said Dr Andrew Monk from Australian Organic. "This is the consumer’s 100 percent guarantee that the item they have purchased, whether it is food or wine, textiles or even make-up, was produced and created from the source with the health and welfare of people, animals and the environment in mind.
"Interest and popularity in organic products grows every year and it is more important than ever that we play an active role in protecting all Australians by ensuring they know how to trust that they are buying bona fide certified organic products," he said.
Australian Certified Organic registers over 14,000 products and routinely and randomly audits businesses that use its logo.
Food magazine recently looked at the process manufacturers need to go through in order to gain certification, and also weighed up the pros and cons of going organic. Click here to read more.
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