Coming into effect from 1 July 2026, mandatory country of origin labelling (CoOL) for seafood will be introduced to menus in hospitality venues, allowing consumers to make informed purchasing decisions.
Following a final four-week consultation and a 12-month transition period, venues such as restaurants, pubs, or takeaways will be required to use the Australian-Imported-Mixed (AIM) model.
This will indicate the origin of the seafood with three options:
- Australian (A).
- Imported (I).
- Mixed (M) origin – containing both Australian and imported seafood.
This decision was made in November 2023 after an agreement between Australia’s federal, state, and territory consumer affairs ministers. This was followed by broad consultation with the public and industries.
The consultation found that the AIM labelling model is practical and a low-cost approach to improving consumer information while reducing business costs.
“Whether it’s a seafood basket with the kids or prawns on the barbie, Aussies should have the right to make informed choices about buying Australian,” said minister for Industry and Science Hon. Ed Husic.
“This is a simple and practical approach that strikes the right balance between informing consumers while minimising costs and red tape for businesses.”
The Australian seafood industry employs over 10,000 workers and generates approximately $3 billion in gross value.
“The fisheries industry provides significant value both as a job creator and economic driver in regional Australia and our Government is proud to back Australian seafood, which is some of the best in the world,” said minister for Agriculture, Fisheries and Forestry Julie Collins.
The Department of Industry, Science and Resources is opening consultations for interested parties, including hospitality businesses, seafood industry representatives, and consumers, to provide insights on the proposed changes.
The consultation will be open until 17 April.