New face at Mrs Crockets

Mrs Crockets Fast and Fresh has appointed a new business development and innovation manager Ms Shelley Davidson.

With over 13 years experience working with major FMCG companies Ms Davidson said she had her sights set on establishing the business as a leader in the marketplace with a focus on product innovation, entering new market segments and consolidating processing techniques.

“My role at Mrs Crockets is very encompassing covering marketing, product innovation, commercial development and strategy,” Ms Davidson said.

“The business is focused on expansion and I will be working with the highly skilled and experienced management team to establish Mrs Crockets as a leader in the market.

“I am committed to driving Mrs Crockets as a gourmet ready to eat salad innovator; firm its position as a leading Fresh Soup manufacturer; and tackle the Foodservice Industry head on transforming the business into an established and trusted supplier.

“My first priority will be to establish workable product development processes for Mrs Crockets and engage and align all functions against this process. All directives will aim to deliver significant revenue growth through new channels and categories.”

Mrs Crockets Fresh & Fast managing director Mr Rodney Molla said the position was created to focus the growth of the company.

Mrs Crocket’s Fast & Fresh, based in Brisbane, specialises in dressed and leafy salads, prepared risottos, mashes and soups, supplying products to the big retailers, independents, fast food and general food service.

Mrs Crockets Fast & Fresh

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