Australian multi-brand retail food franchise owner, Retail Food Group (RFG), has announced the appointment of Tracy Steinwand as general manager to oversee the launch of a sandwich franchise in Australia.
Managing Firehouse Subs Australia’s operations, Steinwand will focus on launching the brand’s first store in Australia and developing initiatives aimed at business growth.
Steinwand steps into the role backed by her leadership experience, including her position as director of the Australia and New Zealand business for Subway.
“With more than 20 years of senior operating executive experience, Tracy is widely respected as an international expert in the food and beverage franchise segment, and in supporting brands through their growth stages of development,” said RFG chief executive officer Matthew Marshall.
“I am excited to welcome Tracy to the RFG family. In getting to know Tracy, it was clear that her operations capability, and customer-centric and strategic mindset will serve us well.”
The appointment of Steinwand as general manager for Firehouse Subs Australia reinforces RFG’s goal to boost Australia’s $1.7 billion sandwich market. The brand’s launch will begin in southeast Queensland, with plans to open 165 restaurants over the next 10 years.
“Australia has a very strong franchise sector, and I am absolutely thrilled to be returning to my adopted country and help the country’s largest franchise owner launch an incredible and signature QSR brand into local communities,” said Steinwand.