On The Shelf, Retail

New high protein Nutri-Grain Range

Kellanova has launched a new High Protein Crunch Choc Malt flavour of Kellogg’s Nutri-Grain.

This new range combines the iconic Kellogg’s Nutri-Grain cereal with high-protein choc balls to create a Choc Malt flavor.

Designed to fuel the lifestyles of active Australians, especially growing teens, the new cereal meets their protein needs.

Each serving contains 12.7g of protein, providing 25% of the recommended daily protein intake in a single bowl.

The launch of Kellogg’s Nutri-Grain High Protein Crunch reflects the increasing consumer demand for protein-rich foods.

72% of shoppers believe high protein is important when choosing a breakfast food.

The cereal is designed with extra protein to support lean muscle growth and development.

It also includes essential nutrients to help unlock and release energy.

Dr. Gina Levy, Senior Nutrition Manager of Kellanova ANZ, emphasized the importance of a protein-rich breakfast.

“Breakfast is the meal where people generally don’t get enough protein,” said Levy.

“Protein is important for appetite control, building and maintaining lean muscle, and supporting healthy bones,” she added.

“A bowl of Kellogg’s Nutri-Grain High Protein Crunch is an easy way to get a quarter of your daily protein needs before even leaving the house in the morning.”

Kellogg’s Nutri-Grain High Protein Crunch hit shelves nationwide in Woolworths and Coles at the end of June.

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