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New ice-creams range the result of new technology

Norco’s ice cream range Cape Byron boasts the biggest chunks of inclusions on an individual stick than any other ice cream on the market thanks to innovative methods.

Based in Lismore, Norco Co-operative is the first company in Australia to invest in a new machine which produces up to two centimetre inclusions in ice cream, taking ice cream decadence to the next level.

One of the first flavours to hit shelves will be Chocolate Lava Brownie, which combines creamy milk chocolate ice cream with rich and chewy brownie bites and dark choc flakes, with rivers of chocolate fudge sauce all covered in a milk chocolate shell.

The new range also boasts two additional flavours, Affogato and Classic Cookie Dough.

Norco general manager of Commercial and Strategy, Ben Menzies, said the team travelled to Europe for inspiration in creating the most unique and indulgent ice cream for dessert-loving Australians.

“Research shows that 39 per cent of Aussie consumers want to explore new and exciting ice cream experiences, and tapping into emerging food trends is the key to capturing this market segment,” said Menzies.

Norco Cape Byron Sticks are available now at Coles nationwide.

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