New look for Beerenberg

A new design for Beerenberg products will hit supermarket shelves from January 2009, with new jars being unveiled for its condiment and jam lines.

Beerenberg managing director, Anthony Paech, said the move to the new jars marked a significant step and ensured all its condiments and jams were now available in the same size jar.

“Beerenberg products are well-known in Australia for their premium taste and the move to a new jar is an opportunity for us to do our products justice by making sure they look as good on the shelf as they taste.

“Our new jars provide a clean, contemporary look that really highlights the natural colour and consistency of the product,” Paech said.

Six successive generations of the Paech family have owned and worked on Beerenberg Farm — a working 100 hectare farm in Hahndorf, 25km from Adelaide, South Australia — since migrating from Germany in 1838.

Beerenberg’s products are sold across Australia and enjoyed by guests in leading hotels, restaurants and airlines across the Asia Pacific.

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