Wine Communicators of Australia (WCA) has announced the appointment of Shirley Fraser to its Board of Directors.
Shirley is a wine strategy professional based in South Australia and currently holding the role of GM Customer Engagement at Wine Australia. She draws on over 25 years of wine industry experience to facilitate change that is innovative, relevant and effective.
An active Board member of Australian Women in Wine, Shirley has also previously been a Board member of Riverland Wine Management Committee.
She was Executive Officer at WISA and has worked with numerous wine brands and suppliers, dedicated to sector collaboration and problem solving, and building connections for lifting the success of the collective.
“It is great to have Shirley back in the fold, having previously been involved on both the national board and with our SA Chapter,” said Angus Barnes, WCA Executive Chair.
“She brings a wealth of experience and it is so vital to have our leading wine industry statutory body continuing to have a voice at the WCA.”