New range for light yoghurt lovers

Being health conscious no longer has to mean sacrificing all tasty food for bland, artificially flavoured, high-sugar alternatives.

Responding to the eternal dieters’ dilemmas, Dairy Farmers this week launches Thick & Creamy Light yoghurt – a delicious range of yoghurts with a full, creamy texture that are 99% fat free and contain 60% less sugar than previous products.

The unique, home-style yoghurt formulation, which is made using Dairy Farmers’ award-winning milk, is guaranteed to delight tastebuds and inner nutritionist alike.

According to Dairy Farmers’ General Manager of Marketing and Innovation, John Wardley, the arrival of Thick & Creamy Light represented a particularly exciting development for consumers.

“Consumers are increasingly conscious about their health and they are also more discerning. They refuse to compromise on taste, texture and quality just to eat healthier,” Wardley said.

“The arrival of Thick & Creamy Light means consumers no longer need to trade off taste with health attributes.”

Thick & Creamy Light is an extension of Dairy Farmers’ Thick & Creamy yoghurt brand, whose secret lies in the unique production method, which is gentler on cultures than traditional yoghurt-making techniques.

Using this tried and trusted recipe, Dairy Farmers has produced a diet range that is a welcome addition to the dieter’s toolbox amid growing concerns around obesity and diabetes.

“We were literally overwhelmed by the consumer response to our Thick & Creamy range last year. Our consumer call centre was flooded with phone calls from everyday Australians congratulating Dairy Farmers on discovering what has traditionally been the Holy Grail of yoghurt making – a healthy product that doesn’t compromise on taste or texture,” said Wardley.

“We are anticipating another strong response from consumers when Thick & Creamy Light hits the nation’s supermarkets this week. The product scored exceptionally well in consumer research when compared to other diet yoghurt products on the market.

“And, it has all the attributes consumers expect from Dairy Farmers’ products – great taste, made from high quality Aussie milk, in innovative packaging to stand out on shelf.”

Thick & Creamy Light can be purchased in single serve 170g cups, ideal for consumers on the go or as a breakfast snack. It also comes in 550g tubs to keep at home. It is available in the following flavours:

· Field Strawberries

· Country Vanilla Cream

· Vine Passionfruit

· Country Fruit Salad

In addition to the new Light range, the original Thick & Creamy is available in low-fat and regular varieties, in a range of additional flavours including Citrus Cheesecake and Orchard Peaches and Mangos.

For more information contact:

Anneliis Allen

Dairy Farmers Corporate Affairs

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