The Australian Made campaign has launched a new website aimed at helping consumers find genuine Australian products.
The website, www.australianmade.com.au comprises more than 10,000 products from Australian manufacturers, processors and producers, and allows consumers to easily search for locally made, grown or caught products.
Only products certified to carry the Australian Made, Australian Grown (AMAG) logo can be featured on the website.
"Australian shoppers are looking for local products and they are looking for them online – this website provides a gateway for Australian businesses of all sizes to connect with those shoppers," Australian Made chief executive, Ian Harrison, said.
"Consumers can be sure that the products they source via the Australian Made website are grown and manufactured right here in Australia, in Australia’s clean, green environment and to Australia’s high health and safety standards."
The website's launch is part of a broader media campaign encouraging consumers to support local manufacturers. It features real manufacturers encouraging Australians to buy local and will run across TV, print, radio and online throughout the remainder of 2013.
According to recently released research by Roy Morgan Research, 87.4 percent of Australians want to buy food produced in Australia and 88.5 percent are more likely to buy Australian made products over products manufactured in other countries.
"We need to continue to support local products and produce – and the manufacturers and growers behind them – because reinvestment in our communities is the key to securing local economic development; jobs, training and career opportunities for our kids; and a better future for all Australians," Harrison said.