Société Jacques Bollinger (SJB), Henschke and Villa Maria have come together to create House of Fine Wine, an Australian distribution company that will offer nationwide supply of premium wines from a single, focused portfolio.
The new company was established after the sale of Fine Wine Partners to Accolade earlier this year. The three family-owned wineries – who all had seats on the advisory board of Fine Wine Partners – are bringing together a customer-focused model that will offer the Australian market premium wines from the three well- known wine brands.
Etienne Bizot, sixth generation of the family and great-nephew of Lily Bollinger, oversees the family’s estates as President and Chairman of Société Jacques Bollinger.
“Represented in the Australian marketplace now for over 100 years, our houses Champagne Bollinger, Champagne Ayala and Cognac Delamain are delighted to continue their close working relationship of a quarter of a century with the Henschke family and more recently Villa Maria’s Fistonich family in the House of Fine Wine,” Bizot said.
The new producer and customer-focused distribution model is unique in that it will allow the three wineries to build their brands through a tightly configured portfolio that places quality at the core of the business. In addition, they’ll dedicate a large percentage of their efforts to the fine wine retail and on-premise side of the business.
The new company will officially launch on 1 June 2017 and will build upon the existing infrastructure developed by Villa Maria with a dedicated sales and marketing team, customer services, supply chain and operational support.