New Wine Sector Survey launched

The introduction of a combined Wine Sector Survey will streamline the annual collection of data across the wine community.

In a first for the Australian wine community, the Wine Sector Survey 2015 will combine the annual data collected by the Australian Grape and Wine Authority (AGWA) Price Dispersion Survey, the Winemakers’ Federation of Australia Vintage Survey, the South Australian Crush Survey and the Murray-Darling/Swan Hill Wine Grape Crush Report.

AGWA Chief Executive Officer Andreas Clark said “we’re extremely pleased to work together to improve the collection of data across the sector, which will also help to lighten the load on wineries this year.

“AGWA is collecting the information on behalf of all participating organisations and we are broadening the survey to all wineries so that we can calculate accurate production figures by region and variety.”

Winemakers’ Federation of Australia (WFA) Chief Executive Paul Evans said the survey would help deliver a WFA Action Plan recommendation giving grape growers and wine producers access to better data to base their decision making.

“To track progress in the industry we need robust data so producers can consider adjustments ahead of next vintage and take action where necessary,” Evans said.

“Moving the South Australian Crush Survey into the Wine Sector Survey means that South Australian grape and wine producers only need to provide their information once, which will help save time and reduce paperwork,” said South Australian Wine Industry Association Chief Executive Brian Smedley and Wine Grape Council of South Australia Executive Officer Peter Hackworth.

“This is the first step in building a collaborative relationship on data collection that will provide growers with a much-improved barometer of industry performance,” Murray Valley Winegrowers Executive Officer Mike Stone said.

Any wine producers who would like to participate in the Wine Sector Survey 2015 and haven’t already received an email, or would like further information, can contact Sandy Hathaway at agwa.surveys@agwa.net.au.

 

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