Woolworths has shown support for North Queensland’s primary producers with a new food labelling initiative that will allow customers to identify locally grown produce.
QLD Premier Anna Bligh congratulated Woolworths on its ‘North QLD Grown’ labelling initiative.
"Every day, QLD and Australian consumers [will] have the opportunity to feast on an incredible array of freshly grown North Queensland produce from seafood to beef, vegetables and tropical and exotic fruit,” she said.
According to Ms Bligh, North QLD’s agribusiness generates in excess of $3 billion in farm gate value each year and the industry is growing at five per cent per annum.
Member for Townsville Mandy Johnstone said the labelling initiative would appear on all North QLD sourced fresh fruit and vegetables and fresh seafood.
"The labelling will clearly identify what produce comes from North QLD and we’ll be supporting our local farmers and local jobs every time we buy food with one of these labels on it," Ms Johnstone said.