Austrade, the Australian Government’s export development agency, has brought over 250 buyers from around the world to Fine Food Australia in Sydney, in an effort to boost export sales for over 300 Sydney and NSW businesses participating in the event.
According to Austrade, the popularity of the Australian brand internationally has enabled them to attract key buyers from Asia, the Middle East, North America and the Pacific Region to the event, including over 70 buyers from China, the most from any country.
International interest will give the 800 Australian food and beverage businesses attending the event an ideal platform to showcase Australia to the world.
To assist smaller new to export businesses, this year Austrade will manage a ‘What’s New from Australia’ stand on the show floor.
This will give the opportunity for new to export companies to display their product samples.
The virtual ‘What’s New From Australia’ stand provides an ideal way for company’s new to export to participate in an international trade show without having to travel overseas and commit huge funds.
Austrade will have experienced export advisers manage the stand and provide feedback from the international buyers to the Australian companies.
According to Austrade’s chief economist Tim Harcourt, the rise of ‘super’ emerging economies in the world such as China and Indonesia are providing a real boost for the exports of Australian fine food and wine.
Fine Food Australia will run from Monday 24th September until Thursday, 27th September at the Sydney Convention and Exhibition Centre.