FBIN, Global Markets, Market Insights, News

NSW unveils plan to support wine exporters

The NSW Government have formulated a plan to boost wine exports and create new jobs and opportunities for people in NSW.  

From July, Investment NSW will kick off a targeted 12-month program of initiatives to bring international buyers to NSW.

This will in turn make it easier for local wine makers to take their products to markets around the world.

NSW Wine president, Mark Bourne said the NSW wine industry and its exporters have been facing challenges recently, that this new program should address. 

“The NSW Government and NSW Wine’s collaboration on a long-term export development support program will provide crucial assistance to the sector.

“The tailored approach of this program will allow wineries to select initiatives that address their specific business needs, optimising resources and maximising the potential for success in international markets.”

The program will be available to producers of NSW’s $420 million wine exports looking to re-enter the newly reopened Chinese market.

The program will also support exporters in key emerging markets including India, Japan and Vietnam. 

Minister for Industry and Trade, Anoulack Chanthivon said the state is working on delivering a smarter trade policy that focuses on key markets that can deliver for the people of NSW. 

“The state’s wine industry helps employ around 50,000 people and we believe they can do even more with help accessing expanding markets.

“We know that visibility of export programs and initiatives over a longer-term horizon is important for wineries to plan and target international markets,” said Chanthivon. 

The NSW Government is focusing its efforts on the markets with the highest value and highest growth potential.

The 2024/25 export program includes:

  • A NSW Wine Promotional Roadshow in China reintroducing the NSW wine industry to importers and distributors across Shanghai and Shenzhen
  • Going Global Export Programs focused on beverages to China, UK, Korea, Japan and Vietnam
  • Export Capability Building workshops in the Central West, Hunter & New England and Riverina regions
  • Cellar Door to China in One Click – ‘How to‘ program
  • China and South East Asia Inbound Buyer Missions to NSW
  • Supporting export-ready NSW wineries through trade missions that culminate in ProWine Mumbai 2024 and Expo 2025 Osaka
  • An e-commerce campaign to support existing distributors of NSW wine in the Japanese market.

The goods and services exported from NSW to the world topped $150 billion.

With renewed focus and a better-targeted trade program, NSW is on track to reach trade worth more than $200 billion by 2031.

Send this to a friend