Nutri-Grain and Ice Break have teamed up to produce the first iced coffee-flavoured breakfast cereal.
The 4 Health Star rated Ice Break flavoured Nutri-Grain cereal is available exclusively at Woolworths for a limited time.
“Many time-poor 18-29 year old Aussies struggle in the mornings, wanting to sleep in rather than eat breakfast and get their coffee fix before they have to run out the door to live their unstoppable lives,” Tamara Howe, Marketing Director at Kellogg’s said.
“This new cereal is our solution to their dilemma. By pouring ice cold milk over delicious, crunchy Ice Break flavoured Nutri-Grain cereal, Aussies will get that real coffee taste they crave,” Howe said.
Ice Break flavoured Nutri-Grain is a great addition to Kellogg’s Nutri-Grain range of cereals. These include the new Nutri-Grain Original and three delicious variants of Nutri-Grain Edge Oat Clusters, all of which are rated 4 Health Stars.
“We hope the result will delight both our Nutri-Grain and Ice Break fans – we think it is delicious, but our customers will be the final judges, of course,” Howe continued.