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NZ food exporters work to reach $10B by 2020

The New Zealand fruit and vegetable industry has come a step closer to achieving a $10 billion industry goal by 2020 with the release showing total export revenue of $2.2 billion in 2009.

Horticulture New Zealand president Andrew Fenton said the industry continued to grow through extremely difficult economic times.

“We have no way of really knowing exactly what impact the global financial crisis had on our business, and for that matter, continues to have on our business,” he said. “But we do know we have shown growth, when many other sectors have not. And we have to be proud of that.”

The export and domestic market combined is worth $4 billion to New Zealand.

The Horticulture Industry Strategy released last year made it clear that the only way to achieve that goal is by increasing exports.

“This means we have to support those parts of the industry already growing offshore, like kiwifruit and processed potatoes, and also look to support new products trying to make their way in exports,” Fenton said.

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