New Zealand Trade and Enterprise has issued a report on Australian food and beverage trends and concerns, highlighting how manufacturers in New Zealand can benefit.
The report — Market Profile – Food and Beverages in the Australian Market — says New Zealand products that can deliver fresh, healthy, natural snacks and meal solutions are well placed to tap into the Australian trends and concerns.
As well as the well known trends towards convenience, health and wellness and casual dining, the report links the demand for healthy products to the rise in demand for organic products.
Sales of organic food are estimated at about $500 million a year, the report states, and the Organic Federation of Australia estimates that the sales are growing at 24% to 40% a year, while Australian production is only growing at 6% to 15%.
As well as market entry strategies, the market profile includes information on the market structure, the regulatory environment, the competitive environment and further sources of information.
Click here to read the report.