NZ v Australia in the Chinese food market – who is winning?

New Zealand and Australia food producers are competing for the hearts and minds of the Chinese consumer.

This infographic by Shanghai-based market research company DDMA compares how both countries are rated by Chinese consumers of imported foods.

Judging by this analysis, New Zealand is currently performing better than its trans-Tasman rival.

Not only are New Zealand's per capita food exports to China much higher Australia's, but it also outranks us on all areas investigated by researchers.

These include trustworthiness, use of new technology, environmental image, and quality.


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