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NZ’s Anathoth jam undergoes rebrand

New Zealand jam manufacturer, Anathoth, has refreshed its look and rebranded to Anathoth Farm.

According to a statement issued by the brand, the name change reflects “the brand’s on-farm production, time-honoured manufacturing practices and just-like-homemade, premium quality products.”

As part of the rebrand, all Anathoth Farm products will feature a new label and a new pot. The manufacturer says the old packaging didn’t go far enough in acknowledging Anathoth Farm’s “real country story” and 25 year history.

The jam’s plastic pot is being replaced with a new plastic pottle featuring a twist-top lid. Designed in Denmark and made in New Zealand, Anathoth Farms is the first brand to bring the technology to the Southern Hemisphere.

“Our new packaging and labelling better reflects Anathoth Farm’s country heritage, superior tasting products and farm-made quality. It’s the best tasting jam which is backed up by winning the Canstar Blue Taste Award for jam in Australia,” said Anathoth Farm sales and marketing manager, Danielle Esplin.

 

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