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Official ANZ snack of FIFA Women’s World Cup 2023 announced

Official ANZ snack of FIFA Women's World Cup 2023 announced

The Smith’s Snackfood Company has announced it is an official Tournament Supporter in Australia and New Zealand of the FIFA Women’s World Cup 2023 as an extension of Frito-Lay North America’s relationship with FIFA.

As a Tournament Supporter of the FIFA Women’s World Cup, the Smith’s Snackfood Company brands will be the only savoury snack options available to the general public at stadiums and FIFA Fan Festivals, offering spectators a host of iconic snacking options.

“Globally we are committed to investing and celebrating women’s sports and I’m proud that we are extending this support locally here in Australia. Our snacks are known to bring people together and offer moments of fun, they go hand-in-hand with enjoying iconic sporting events, so we are delighted to be a tournament supporter of the FIFA Women’s World Cup 2023.

“As world-class women’s football takes centre stage in Australia, we are also excited to be supplying football fans with their favourite snacks and serving up our biggest-ever promotion,” said Vandita Pandey, CMO, of The Smith’s Snackfood Company.

Up until 5 September, Australians can purchase any pack of Smith’s, Doritos or Twisties and visit smithswin.com.au to go into the draw for a chance to win fan gear. There are thousands of prizes to be won, including OCEAUNZ, the Official Match Ball of the FIFA Women’s World Cup 2023TM, adidas duffle bags, drink bottles and caps.

The promotion is available at any retailer in Australia that stocks the participating products from The Smith’s Snackfood company. Entry is only open to all Smith’s, Doritos and Twisties lovers who are Australian residents and aged 16 years and over.

This follows Frito-Lay North America’s announcement that it has signed on as Tournament Supporter for the Women’s World Cup. Frito-Lay have extended rights to the Smith’s Snackfood Company.

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