Family owned Australian food company, Nature’s Blend has recently confirmed that Coles supermarkets will be stocking its innovative gluten free OmegaMite yeast spread with omega-3 in stores across Australia.
OmegaMite will join the Coles shelves in the health food section with Nature’s Blend’s other Omega lines; OmegaHoney and OmegaMayo, all of which contain omega 3 and are gluten free.
Nature’s Blend say that the support of larger retailers such as Coles provides an invaluable opportunity to increase volume, while also exposing the brand – which is wholly Australian made and owned – to a wider audience.
“It is a positive when presenting new products to have a unique product range. We are fortunate having innovative Omega products with a major point of difference with Omega-3 and recognising that Gluten Free is a growing concern for Coeliacs and for many who choose a gluten gree diet for other reasons,” said Brenda Robinson of Nature’s Blend.
In addition to the brand's success with Coles, OmegaMite recently received the Innovative Product Award at the Sail Shanghai 2012 expo in China which was attended by more than 1,750 exhibitors, and over 40,000 trade visitors from across the globe.
Nature’s Blend will be looking to expand its Omega range further in the near future, with research and development placed as a high priority for the company. The company will also be looking for further growth opportunities overseas as they continue to grow their export market.