Oreo jumps on Super Bowl blackout with quick ad

Advertisers were quick to take advantage of a blackout at Super Bowl XVVII with Kraft’s Oreo brand responding with a tactical ad within an hour of the lights going out.

Within an hour of the power going out at the Superdome in New Orleans earlier this week,  Oreo rushed out the online ad that reads: “You can still dunk in the dark.”

The event is a mecca for advertisers, with millions spent on lavish ad spots. See some of them here.

Social media was also lit-up with the surprise occurrence, with one was commenting on Twitter: “This is a Walking Dead stunt isn’t it?”

The hashtag #superbowlblackout was also trending number one across the globe. 

This article first appeared on B&T.

 

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