Oreo has released a new cookie, Oreo Thins – a thin and crispy new take on an Oreo favourite.
Measuring just 7mm thin in diameter – thinner than a pencil, a tablet and a chopstick – the new Oreo Thins is the most significant innovation for the brand to date.
Available in three flavours, Vanilla, Tiramisu and Lemon, each 104g pack provides two bitesized packets containing seven cookies. Following the successful launches in the USA and China, this ‘thinnovation’ will be a permanent addition to the Australian Oreo cookie portfolio.
Sara Black, Senior Marketing Manager Oreo at Mondelez Australia said, “We’re excited to introduce Oreo Thins to Australian cookie lovers. Oreo has grown 19.8% in the Australian market within the last year, so we believe our fans will love this new crisp and delicate texture of Oreo Thins.”
The launch of Oreo Thins is supported by TV, PR and influencer engagement, digital and a direct-to-consumer activation.
Oreo Thins will be available on shelves nationwide from today.