According to Fact.MR, a leading provider of market research and competitive intelligence, the global organic pasta market is anticipated to reach $1bn in 2024. It is expected to grow at a significant CAGR of 9.3 per cent from 2024 to 2034.
In recent years, there has been a growing awareness among consumers about their dietary habits and food preferences, leading to an increasing demand for chemical-free and natural food products. This trend is driving the consumption of organic pasta, particularly among millennials and Generation Z, who are more inclined towards healthier and environmentally friendly food options.
Organic pasta is perceived as beneficial due to its lack of artificial additives and pesticides, making it a preferred choice for environmentally conscious consumers.
Moreover, there is a rising demand for alternative food options among consumers who are mindful of food sensitivities and allergies. Organic pasta made from alternative flours like lentils, quinoa, and rice is expected to cater to this growing consumer segment. Additionally, the increasing consumer expenditure on premium food products containing natural ingredients is likely to further boost the consumption of organic pasta in the market.
Growing awareness of health benefits of dried organic pasta
Dried organic pasta is made from semolina and water. This variant, which is rich in fibre, has a lower glycemic index compared to fresh pasta and is therefore a healthier option for people with diabetes or those trying to manage their weight. Although dried organic pasta has a longer shelf life than fresh organic pasta, the fresh variant has a richer flavour and a more luscious texture.
Key market players
Leading organic pasta manufacturers are Barilla Group, Pastas Gallo, TreeHouse Foods, Inc., S R Foods, General Mills, Nestlé S.A., Lam Soon Group, Ebro Foods, S.A., De Cecco Company, George DeLallo Company, NatureLandOrganics, Prairie Harvest, Delverde Industrial Alimentari S.p.A., and Dalla Costa Alimentare Srl.
Forecasting trends in the organic pasta market: insights and projections for 2034
It’s anticipated that fresh organic pasta will claim a significant portion of the global market revenue by 2034. The rise in its popularity stems from the increasing preference for fresh food items. Unlike conventionally cultivated pasta, fresh organic pasta is grown without fertilisers and chemicals, offering health-conscious consumers a compelling option, thus driving the sales of organic pasta.
By 2034, wheat-based pasta is projected to hold 25.21 per cent of the organic pasta market share. Wheat, a dietary staple worldwide, plays a central role in pasta production. Organic wheat-based pasta boasts numerous benefits, being free from pesticides, GMOs, and herbicides. Embracing organic farming practices, it advocates for natural inputs and environmental sustainability, shaping the trajectory of the organic pasta market.
In the same year, the business-to-consumer sales channel is expected to dominate with a 54.79 per cent market share globally. E-commerce platforms and supermarkets serve as popular channels for direct consumer distribution. Offering transparency in ingredient lists and convenient return policies, these channels also save consumers time, contributing to their widespread usage.