Australia's largest organic poultry producer, Inglewood Poultry Farm, is preparing to re-enter the Asian market.
The company, which is a subsidiary of RM Williams Agricultural Holdings, entered into receivership last year, and reportedly owed around $60m to the Wespac Bank.
Inglewood Farms has since been bought by the Youngberry family, who have since worked to re-establish trade links into Hong Kong, ABC Rural reports
Inglewood Poultry Farm CEO Katrina Hobbs told the ABC’s Queensland Country Hour that developing niche markets is the way into the Asian market.
“We are quite small when it comes to feeding somewhere like China,” Hobbs said.
“We need to look for niche markets that we can handle and we need to look for the right partners and build the relationships.
“It's not about profiteering from one deal, it's about the future.
“We need to have a long term view.”
Hobbs said chicken portion exports to Hong Kong will complement the local side of the business.
“We're looking to send product very shortly.
“They're looking for the wings and the thigh meat.
“In Australia, we tend to have more of a demand for the breast so it's great to have a utilisation of the carcase.”