Organic wine sales increasing

Organic Old World wines are the most imported in domestic markets with New World wines lagging considerably far behind, according to the latest market report.

Vinexpo Bordeaux’s organic wine exhibition-within-an-exhibition reflects consumers’ growing interest in organic wine, with a 25 per cent increase in exhibitors over 2017’s show.

Around 150 exhibitors representing 10 countries as diverse as Australia, South Africa, Argentina, Chile, Greece, Romania and Canada, as well as market leaders in organic wine production – Spain, Italy and France – will be at WOW! this year in Bordeaux.

Additionally, WOW!’s international offer of organic and biodynamic wines and spirits is complemented this year by a walk-around tasting of the leading organic/biodynamic wine producer association, ‘Renaissance des Appellations’, dedicated to ensuring the validity and integrity of organic/biodynamic wine producers’ products through stringent entry qualifications.

These include a legal guarantee of ‘best agriculture practice’ – an organic/biodynamic certificate being awarded once three years of best practice in biodynamic agriculture has been completed, accompanied by certifiable evidence. Renaissance des Appellations will have 60 biodynamic wine grower members participating in the event, with organic wines from France, Italy, Spain, Slovenia, Germany and Austria represented.

For the world picture, currently organic wine accounts for just 2.4 per cent of global consumption but is gaining strongly – worldwide, organic wine consumption is forecast to increase by 30m (9-ltr) cases to 2022, compared to an increase in growth of the total (non-organic) still wine market by 35m cases, forecast to 2022. Europe dominates the organic wine market with a 77 per cent share, expected to increase to 78 per cent also by 2022.

Vinexpo CEO, Rodolphe Lameyse commented, “Bio wine is unquestionably a commercial reality now and demand for the product keeps on growing. Everyone in the wine business – retailers, restaurant owners, sommeliers, wine merchants and importers – recognize this. WOW! is our response to meet exhibitors’ and visitors’ needs for the latest information on the best and latest products. It is a strong commitment we make with our exhibitors and to our visitors, which is why it has become such an integral part of the exhibition.”

Related to what WOW! represents – reflecting increasing consumer demand for environmental integrity in what they buy and consume in the food and drink market – the Vinexpo Symposium directly addresses increasing industry concern about the environment and the impact of climate change on global vineyards, vineyard management and winemaking, and the wine economy.

Opening a month earlier this year and running for four days from May 13 to May 16, Vinexpo Bordeaux 2019 is themed on the phrase Shape the Future to position itself as the international wine and spirits exhibition that understands the key concerns of all professionals in the wine and spirits industries.