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Organic wine shined at WineTech

The Australian wine industry had their first opportunity to learn about organic wine production at last week’s WineTech in Adelaide.

Biological Farmers of Australia (BFA) joined manufacturers to highlight the potential quality of organic wines.

Holly Vyner, BFA general manager, said that contrary to past beliefs, Australian organic and biodynamic wines are proving they can surpass the quality of their conventionally produced counterparts.

Research has shown that over the past two years consumers have become more willing to pay a premium for environmentally-friendly and organic wines.

A 2009 study by Dr Hervé Remaud and Dr Simone Mueller of the Ehrenberg-Bass Institute for Marketing Science found that wine consumers are placing higher importance on sustainability and health, and becoming more ‘eco-friendly’ when purchasing wine.

“Clearly there is room for further growth of the segment valuing the organic claim, as well as opportunities for the eco-friendly segment to start valuing organic wines (in addition to the environmental claim),” Dr Remaud said.

“On a global scale, sustainability will be a ‘hot button’ in wine consumption for the next few years [and] I believe that Australia will follow this same trend in the coming years.”

 

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