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Pantone Colour of the Year inspires new product launch opportunities

Oterra brings alive the new Pantone Colour of the Year in its latest offering for natural colours. Food and Beverage Industry News reports.

Oterra brings alive the new Pantone Colour of the Year in its latest offering for natural colours. Food and Beverage Industry News reports.

Oterra is a globally leading supplier of natural colours with an extensive portfolio and a mission statement from company CEO, Odd Erik Hansen, details Oterra’s mission to ‘making natural food and beverage easy for a healthy and sustainable world’.

“Our employees and customers expect us to be the industry leader when it comes to sustainability – and as a natural colours company that believes nature got it right – it makes perfect sense that we lead the colour industry in finding the best ways to adopt sustainable practices for the future,” said Hansen.

Oterra is a key supplier of natural colours to most of the world’s largest food and beverage manufacturers.

In December of 2022 the company announced its new capacity able to offer an even broader range of violet shades from black carrot. This recent achievement enables a perfect natural colour match with new Pantone Colour of the Year ‘Viva Magenta’ across food and beverage applications.

The Pantone Colour of the Year, announced on December 1, 2022, has ties to natural colours, as Leatrice Eiseman, executive director for the Pantone Colour Institute, explains.

“In this age of technology, we look to draw inspiration from nature and what is real,” said Eiseman.

“PANTONE 18-1750 Viva Magenta descends from the red family and has inspired the red of cochineal, one of the most widely used dyes belonging to the red dye family as well as one of the strongest and brightest the world has known.”

“Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanises our spirit, helping us to build our inner strength.”

Violet shades in natural colour

Oterra’s latest offering in achieving violet shades brings new capabilities for its customers, Rene Fonteijn, industry business manager, Oterra explained.

“This is a culmination of hard work from the entire team at Oterra, from research and development to production,” said Fonteijn.

“Our new violet carrot solutions ensure the perfect shade match for Viva Magenta, empowering our customers to achieve shades previously not possible with natural colours in an application.”

Violet diversity

Black carrot is used in many applications, primarily beverage, dairy, confectionery, and fruit prep.

The pigment – anthocyanin – has global regulatory approval as either colouring foods/minimally processed, or natural colour.

It is also free from limitations due to dietary restrictions and is one of the most popular and widely used sources for natural colours around the globe – making black carrot a simple, accessible choice when converting from artificial to natural colours.

More than this, Oterra’s product offers great stability and is available in both powder and liquid formats.

This enables easy switching between powder and liquid as required, without the need of reformulating an existing recipe.

It can provide a range of shades from beautiful light pink to violet, dark red, and burgundy. The high levels of stability and diversity in both application and shade make it a vital element of any natural colour portfolio,” said Fonteijn.

“Our new violet carrot solutions can ensure the perfect shade match for Viva Magenta – empowering our customers to achieve shades that were previously not possible with natural colours in application.”

From Magenta to Red – Oterra has all your colour shade requirements covered.

Supporting Black Carrot is the recently launched FruitMax® Red 116 WS.

FruitMax® Red 116 WS is specifically developed to overcome the colour hurdles that beverage manufacturers face. It provides a bright fire-engine red shade, to perfectly match the most common red fruits.

It can even fuel product developers’ creativity as its bright red shade can be used to create and convey emotions beyond the traditional flavour profiles it supports.

FruitMax® 116 WS is specifically designed to support the complexities of the beverage industry, including fortification, high water-activity, carbonisation, and flavours, all of which often create challenges for product developers in terms of colour stability when using anthocyanins.

Additionally, getting the right shade of red was problematic as most manufacturers use black carrot, and the shade turns too pinkish, when used in low dosages.

Best of all it can do all this even at low dosages, and its improved stability against fortification means that the product is perfect for transparent beverages like vitamin drinks, near waters and energy drinks – all of which are traditionally known for their destabilising properties when created using traditional sources of anthocyanins.

FruitMax® Red 116 WS is also the perfect natural alternative to RED40 or Allura-Red for those manufacturers looking to convert from artificial colours.

Black carrot and FruitMax Red 116 WS are just two examples of the many leading natural colour options of the Oterra natural colour portfolio.

Oterra’s extensive range of products means the company can help Australian manufacturers with unique and customised solutions. With a colour laboratory based right here in Australia, Oterra can support manufacturers with colour formulation, shelf stability testing and New Product Development. A valuable resource for the local market.

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