The family behind Antoniou Fillo Pastry has recently joined OzHarvest’s #FightFoodWaste movement to help prevent food waste at home.
Christine Apostoles, marketing director of Antoniou Fillo Pastry and third generation of the family-owned business says the documentary about Ronni Kahn ‘Food Fighter: One Woman’s Crusade Against Waste’ inspired her to reach out to OzHarvest.
“I went to a screening of the film last year and was so inspired by the magnificent Ronni Kahn and the work she is doing to raise awareness of this desperate global issue,” said Apostoles. “So I approached OzHarvest to find out how we could contribute to making a difference.
“From March our customers will see the Fight Food Waste branding on our fillo pastry packaging in supermarket fridges,” she said. “And we’ll also be sharing tips and tricks to our email subscribers and on our social channels – sharing creative ways to use our products to make more sustainable decisions about food at home.”
OzHarvest welcomed the support of the great family-owned and run Australian company and their commitment to halve food waste by 2030 (which is in line with the national target).
“It’s excellent to see brands like Antoniou step up and take ownership of this growing global issue,” said Henrietta Ardlie, OzHarvest’s head of fundraising. “Educating consumers about the importance of stopping good food going to waste and providing creative solutions using their product is the perfect way to address this issue. We hope that other food producers follow the great example Antoniou Fillo have set and join the #FightFoodWaste movement.”n.
The company is encouraging their community to share recipe inspiration using the #FightFoodWasteWithFillo hashtag. Later in the year, their product will appear in an episode of Everyday Gourmet with Justine Schofield cooking with OzHarvest’s executive chef Travis Harvey.