On The Shelf

PATRÓN launches 2021 perfectionist cocktail competition

The PATRÓN Perfectionists Cocktail Competition is back with a new virtual format that will enable bartenders to express their creativity from the safety of their homes during the COVID-19 pandemic across the world.

PATRÓN Perfectionists calls on mixologists from 20 countries across the five continents to submit a cocktail recipe that reflects their journey as they strive to perfect their craft.

This year’s brief is for entrants to present a cocktail using up to eight accessible ingredients to encourage consumers following the competition to recreate cocktail recipes at home.

The judging criteria for the ultimate cocktail will look to flavour, appearance, inspiration & engagement, and originality to decide on the winning selection. The ethos of the competition builds on Patrón Tequila’s core values of creativity, quality, and versatility.

The Perfectionists Cocktail Competition will see consumers play a pivotal role in the competition as they are called to cast their vote on a shortlist of 30 cocktails published online via drinks website Difford’s Guide.

The rise of the home cocktail hour during the pandemic has armed drinkers with a newfound knowledge of spirits and cocktails and an appreciation of the bar scene and bartenders’ talent, makes them the perfect judges for this year’s competition.

The competition will see 10 mixologists per country take part in a national final in September which will be judged by a panel of four global expert judges and broadcast globally, providing further opportunity to spotlight their craft and connect with consumers.

One Australian winner will be flown to Mexico in January 2022 to compete against the other national finalists in the global final at Hacienda PATRÓN.

The online competition is now open for entries until the end of May 2021.

 

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