Paying more for less?

Are we being tricked every time we go into a supermarket? Are we bargain shoppers or brain-dead shoppers?

The tricks and gimmicks employed by some manufacturers are explored by The Sydney Morning Herald’s Alicia Wood.

They are the unspoken tricks of the trade – the subtle techniques manufacturers employ every day to get shoppers to pay more, for less. And more often than not, they pass unnoticed.

They can range from widening the opening in your favourite bottle of tomato sauce or tube of toothpaste, so you use a little more with every squirt, to tweaking the size and shape of the product while the price remains the same.

Full article available on The Sydney Morning Herald website.

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