On The Shelf

PepsiCo launches first new beverage in Australia in thirty years

PepsiCo has announced the launch of Bubly, a new no sugar sparkling water in Australia.

It is the first time in its history of operating in Australia that PepsiCo has launched a new beverage outside of its core brands.

Arriving on shelves nationally in May 2023, Bubly is set to shake up and expand the sparkling water category, offering Aussie consumers a great tasting sparkling water with a fun twist.

The Bubly range will feature a range of new flavours including pineapple, lime, blackberry, raspberry and passionfruit, all featuring natural fruit flavours with no added sugar or artificial sweeteners.

Australian consumers are choosing no and low sugar beverages more than ever before, with 51 per cent of Aussies confirming they are actively trying to reduce or manage their sugar intake. PepsiCo has been at the forefront of adapting to this change in consumer behaviour, with 60 per cent of its portfolio sugar free and 70 per cent now no or low sugar.

“We are thrilled to bring Bubly to the Australian market and offer our consumers a new no sugar beverage option that delivers great taste,” said chief executive officer at PepsiCo ANZ, Kyle Faulconer.

“As one of the largest beverage and snacking brands in the world, PepsiCo has a strong track record as a category innovator – shifting consumer demand and leading industry innovation.

“The launch of Bubly also significantly enhances our commitment to providing healthier options to consumers. We have made significant investments to be a leader in promoting and encouraging consumers to select healthier beverage options and ensuring they have access to these options right across our brand portfolio.”

30 years ago, PepsiCo launched it no sugar cola Pepsi Max, which is now the most popular brand in PepsiCo’s beverage portfolio and one of the leading brands within the Australian carbonated beverages category.

Additionally, all major PepsiCo beverage launches in the past 10 years have been low or no sugar, including its flagship sports brand, Gatorade with G Active and Gatorade No Sugar options. across the sports drink range through new products including G Active and Gatorade No Sugar.

In 2018 PepsiCo partnered with industry on a commitment to reduce sugar by 20 per cent on average by 2025 and are on track to achieve that target, with industry reducing sugar by more than 16 per cent between 2015-2021.

The Bubly launch also strengthens PepsiCo’s commitment PepsiCo Positive (pep+), a strategic end-to-end transformation with sustainability at the centre of how the business will create growth and value by inspiring positive change for the planet and people.

Bubly will be available nationwide in Australia from May 2023  via major retailers including Coles.

 

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