Perfume inspired wine packaging

The market analyst Datamonitor has named Mazzetti d’Altavilla Essentia Vitae, with it’s perfume bottle inspired wine packaging, as its Innovation of the Week.

Recently launched in Germany and Italy, the design was said to “appeal to female consumers, with packaging and formation intended to evoke fine fragrances”.

The names of the different varieties are also more commonly found on the front of a perfume bottle: No. 4 Ruche – jasmine scent, No. 6 Malvasia – rose scent, and No. 8 Moscato – violet scent.

Tom Vierhile, Director of Datamonitor’s Product Launch Analytics team, said: "While perfume-inspired wine may be an acquired taste, Essentia Vitae goes further than most to connect to female consumers. Its perfume-like packaging should break through the crowded product assortments that can often confound shoppers."


Image courtesy of www.packagingnews.co.uk 

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