Peroni Nastro Azzurro 0.0 per cent, the premium Italian beer brand from Asahi Europe & International, has announced a new global partnership with Ferrari. The multi-year partnership will see Peroni Nastro Azzurro 0.0 per cent enter a new racing chapter alongside Scuderia Ferrari and Ferrari Challenge Trofeo Pirelli series, continuing the motorsport sponsorship journey.
A destined relationship between two Italian icons, the partnership will celebrate the passion and style exemplified by both Peroni Nastro Azzurro 0.0 per cent and Ferrari aspiring to elevate the racing experience for fans around the world.
To celebrate the partnership and to initiate the elevated experiences to come, Peroni Nastro Azzurro 0.0 per cent unveil a limited-edition product run of Tifosi Nastro Azzurro 0.0 per cent; a love letter to the Scuderia Ferrari fans, the Tifosi, who we tribute for their great passion on the F1 racing grid.
In honour of the inaugural year of the partnership, 2,024 bottles of Tifosi Nastro Azzurro 0.0 per cent have been produced, with each bottle individually numbered from 1 to 2,024. The bespoke bottles embrace the visual identities of both brands, marking the beginning of an exciting new partnership.
Working alongside the renowned and global Scuderia Ferrari Clubs, Peroni Nastro Azzurro 0.0 per cent will ensure the 2,024 bespoke Tifosi Nastro Azzurro 0.0 per cent bottles are delivered to Scuderia Ferrari fans all over the world seeing the Tifosi rewarded for their devotion. Tifosi Nastro Azzurro 0.0 per cent bottles will be available in Italy, United Kingdom, Ireland, USA, Canada, Singapore, Romania and Australia.
Paolo Lanzarotti, chief executive officer at Asahi Europe & International said, “We are incredibly proud to launch our new global partnership with Ferrari today. Through this partnership, we intend to elevate every moment for the fans who make this sport so special and who embody the very passion and flair so pivotal to both Peroni Nastro Azzurro 0.0 per cent and Ferrari. Launching with our limited edition Tifosi Nastro Azzurro 0.0 per cent bottles, we are beginning this partnership exactly as we mean to go on – a celebration of and collaboration with the fans.”
Frédéric Vasseur, team principal at Scuderia Ferrari said, “We are very pleased to announce the partnership between Scuderia Ferrari and Peroni Nastro Azzurro 0.0 per cent. Having both brands visible in the blue riband category of motorsport contributes to ensuring strong visibility for Italy on the world stage. Our two great companies have many values in common, such as an eye for detail and style, as well as an ability to combine tradition and innovation in our respective fields. I’m looking forward to our collaboration with Peroni Nastro Azzurro 0.0 per cent, which I’m sure will prove to be a great success for both parties.”