On The Shelf

Pic’s Peanut Butter and Whittaker’s launch new product in Australia

Pic’s Peanut Butter has released its new Peanut & Chocolate Butter brand to Australia and consumers will be able to find it on supermarket shelves from April 19.

The new product was dropped onto Coles shelves this week while it is expected to hit Woolworths shelves by the end of May.

For more than a decade founder and owner of Pic’s Peanut Butter, Pic Picot, has resisted adding anything but salt to his cherished peanut butter, but the Pic’s team had plead for him to try something new.

In 2020, the opportunity to collaborate with fellow iconic New Zealand brand, Whittaker’s, which led Pic to give his blessing for the creation of Pic’s Peanut & Chocolate Butter.

“Peanuts and chocolate have always gone well together and the team have done a marvellous job of turning them into something I know lots of customers will find irresistible,” said Pic.

“We’re thrilled to be bringing this Pic’s Peanut & Chocolate Butter to Australians, as it’s been going nuts in New Zealand since its launch in late January.”

Together with Whittaker’s, Pic’s Peanut & Chocolate Butter partners Pic’s signature crunchy peanuts with a generous mix of Whittaker’s Five Roll Refined Creamy Milk and Dark Ghana, along with a pinch of salt.

The 290g jar will be available from all Coles, Woolworths & independent stores nationwide for $9.00.

Pic’s Peanut Butter was established in 2007 and has grown to become New Zealand’s best-selling peanut butter while Whittaker’s was established in New Zealand 125 years ago and remains a family-owned company with 100 per cent of its operations in Wellington, New Zealand.

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