Pitango, known for home cooked style soups and risottos, has released new soup packaging designs aimed at helping consumers make healthier, more educated choices.
“Increasingly Australian consumers are becoming more and more savvy about what meals they choose for themselves and their families,” said Alan Lindeque, General Manager Brands for Beak & Johnston. “And in particular there is a strong importance on getting the right serve of veg daily. We are very excited to be launching our new packaging design for Pitango. Which now clearly displays on the front of the pack exactly how many serves of veg are included in that particular product. Making it easier for those looking for healthy meals – fast!”
Healthyactive.gov.au recommends that on average adults should get around four serves of vegetables a day with children under 11 years around two or three.
“With consumers increasingly concerned about what goes in their food, we wanted to highlight how natural and kitchen-cooked Pitango Soups are,” said Sharon Addington, Marketing Manager for Pitango. “Our soups are made with ingredients you would find in your kitchen at home as well as locally sourced produce, and we never add any nasties like preservatives, flavours or colours into our products.”
Pitango has been on Australian shelves since 2007; and has established itself as a customer favourite with more than 70 per cent of the products produced in their New Zealand based kitchen cooked just for the Australian market.
The new packaging will be rolled out throughout February to all stores nationally where the products are sold.