Pixie Ice Cream teams up with Raymax Lasers to reduce environmental impact

IN an aim to be more sustainable in its labelling, Pixie Ice Cream has installed Raymax Lasers’ laser printers

After sample testing with laser “printing” on their product to see if using lasers for the large detail would satisfy both the Quality Assurance in the team and more importantly the costings, Raymax was able to provide the Linx SL301 systems as a solution.

“The laser systems installed by Raymax have met the demanding criteria required by the application,” said Pixie Ice Cream chief engineer, Murray Weller.

A strong advocate in reducing the impact of manufacturing on the environment, Pixie ice Cream first developed an Environmental Action Management Plan in 1998. Today, Pixie Ice Cream is committed to the National Packaging Covenant, which aims to achieve a national recycle target of 65 per cent for packaging by the end of 2010.

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