Pizza Hut Australia has made a strategic move as it continues to take a larger slice of the food-on-the-go consumer spend. The business has begun trialling service station kiosks to bring further accessibility to the brand. Driven by Allegro Funds, Pizza Hut has partnered with Euro Garages Australia and has opened its second kiosk in a Liverpool based service station in New South Wales, with a third planned to open in early 2021.
The move is part of the drive to return the company back to the number one position. After a number of years of decline, the business is progressing through a major transformation, explains Chester Moynihan, founder and managing director of Allegro Funds and chairman of Pizza Hut Australia, “This partnership will create further accessibility of the brand outside of online ordering, delivery and standard bricks and mortar, to take advantage of the high footfall kiosks visited by hungry travellers.”
“We have been working on the transformation of Pizza Hut Australia for four years and are now reaping the rewards from the hard work. Rolling out [these] kiosks in partnership with Euro Garages enables us to expand [our] reach and bring our much loved Pizza to a wider audience,” said Jeremy Trouncer, investment manager from Allegro and director of Pizza Hut Australia.
“This is an exciting new direction for the brand and we are pleased to be trialling kiosks in partnership with Euro Garages. For us this is about bringing Pizza Hut to a wider audience and providing quality food to those on the road. This is the result of the involvement of many parties who have worked hard to make this happen, one of which is Allegro, our long-standing partner and investor,” said Phil Reed, chief executive officer of Pizza Hut Australia.
“Allegro have been excellent partners to work with. Their unique operational approach to managing portfolio companies has given us access to their team and resources enabling us to pursue opportunities that would have otherwise taken longer, or may not have been pursued at all. Pizza Hut kiosk is an example of this. We have already had a great response to the kiosks and look forward to seeing how it goes during this busy travel period, as people return to the roads post-holiday break.”