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POM Wonderful Pomegranate Juice launches in Australia

POM Wonderful has announced that that POM Wonderful Pomegranate Juice will launch in the Australian market in mid-November and be available in most Woolworths stores nationwide.

The rollout will include the 473ml bottle size of POM Wonderful’s 100% Pomegranate Juice and three 100% juice blends including Pomegranate Blueberry, Pomegranate Cherry and Pomegranate Mango, with a RRP of $4.98.

Based on market insight, POM Wonderful believes that Aussie consumers will be open to its line of pomegranate juices since Australians regularly drink juice as part of an overall healthy, outdoor lifestyle.

According to the company, POM Wonderful Pomegranate Juice is all-natural, a superior source of antioxidants, and does not contain added sugars or artificial ingredients.

POM Wonderful owns and operates the largest pomegranate farming operation in the US, growing and juicing its own pomegranates to make juice that comes from only one source.

To manage Australian operations, Kurt Vetter has been appointed to the role of Senior Vice President and General Manager for POM Wonderful in the Asia-Pacific.

“Australians have a heightened awareness around the benefits of antioxidants and can appreciate their importance in overall health,” said Vetter.

“POM Wonderful Pomegranate Juice is not only refreshing and delicious; it has been shown to have the highest antioxidant potency of other antioxidant-rich beverages, making POM Wonderful the perfect complement to the Australian way of life.”

POM Wonderful first entered the Australian market four years ago with its fresh pomegranates, which are available from November through January. POM Wonderful’s fresh pomegranates have experienced constant year on year growth in the market.

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