News

Popular Sapporo manga packaging expanded across Australia

Sapporo premium beer manga packaging

Japanese beer brand Sapporo’s limited-edition manga packaging will now be available at all major liquor retailers in Australia following a successful trial and positive consumer response.

Sapporo Premium Beer is a crisp, balanced lager with a subtle malt character and is distributed by Coopers Brewery in Australia and New Zealand.

The ‘refined by rebellion’ manga campaign features impactful and bold imagery which tells the story of Sapporo founder Seibei Nakagawa in a series of authentic Japanese artworks.

Coopers national marketing manager, Kate Dowd, said more people are drinking Sapporo than ever before with the beer growing ahead of the Japanese beer category overall.

“Sapporo continues to grow in the Australian market, now cementing its position as one of the top 10 international beer brands sold in Australia,” Dowd said.

“With strong sales momentum and increasing consumer interest in the brand, now was the time to bring Sapporo’s brand story to life for all drinkers across the country in time for the festive season.”

“We’ve trialled the manga cartons and asked beer drinkers what they thought. Their response was clear; Sapporo’s manga design is unique, eye-catching and authentic. In a competitive market, Sapporo is standing out,” she added.

Sapporo’s packaging release coincides with a national outdoor and digital advertising campaign. Limited-edition Sapporo manga designs are now available in cartons and six packs at all major bottle shops across the country.

Learn more about Sapporo beer here.

Send this to a friend