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Poultry industry criticised for proposed changes to ‘free range’ rules

The poultry industry is copping criticism for its attempts to change the definition of ‘free range,’ to allow more than 140 000 birds per hectare.

The demand for ‘free range’ poultry and eggs is increasing in Australia, and numerous producers have been caught misleading the public over the conditions the birds are raised in.


GetUp!'s infographic paints a scary picture for the future of free range.

Representative body for the largest chicken meat producers in the country, the Australian Poultry Industries Association (APIA) is now asking the Australian Competition and Consumer Commission to allow producers to use the ‘free range’ claim, even when the birds have an area the size of an A4 sheet of paper to move in.

Activist group GetUp! has received an extension on the submission deadline until 10 August, and is calling on consumers to push back against the APIA request, and call  on the ACCC to implement more rigorous regulations regarding free range chickens.

Are you in the poultry industry? Where do you stand on the request?

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