Primo prosecuted over labelling

Australian smallgoods manufacturer, Primo has been fined $233,325 plus $200,000 costs for labelling imported pork products as Australian.

NSW Primary Industries Minister Steve Whan said that investigation by the NSW Food Authority found that imported pork middles were processed by Primo and labelled as ‘Product of Australia’ and ‘Meat content 100% Australian.’

"This is the largest fine ever imposed in NSW in relation to food labelling and an excellent result given the scope and seriousness of the charges brought against this company," Whan said.

In March, Primo pleaded guilty to 63 charges under the NSW Food Act 2003, relating to the packaging and labelling of its meat.

"This included 45 charges relating to misleading or deceptive conduct,” Whan said. "The other 18 charges related to a failure to comply with a food safety standard relating to documents that enable the traceability of product."

In handing down her decision, Magistrate Carolyn Barkell said the company had failed to ensure proper implementation of quality-control procedures and declared that, "considering the range of products over which these offences occurred, that these failures were systematic".

The company’s offence dates back to January 2008 when the NSW Food Authority received a complaint alleging imported Danish and Canadian pork products were being labelled, advertised and sold as Australian meat by Primo.




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