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Professionals from Japan, South Korea and Vietnam tour Australian wine regions

Wine Australia recently welcomed visits from high-profile sommeliers and hospitality professionals from the key Asian markets of Japan, South Korea and Vietnam.

The guests gained a first-hand experience of Australian wine regions and the diversity of wine that Australia produces.

Wine Australia General Manager Marketing Paul Turale said the impact of these visits was significant.

“Having guests of this calibre in the country, tasting this number of wines, will bring benefit to the Australian category in these markets and help build sustained demand for Australian wines,” he said.

Wine Australia took the guests through a series of personalised tours, tastings and dining occasions with local winemakers.

The combined regional visits included activities in Beechworth, King Valley, Yarra Valley, Hunter Valley, Tasmania, Barossa Valley, Adelaide Hills and McLaren Vale.

These visits were enabled by the Australian Government’s Agricultural Trade and Market Access Cooperation (ATMAC) program.

Feedback from both visits reinforced the quality and diversity of Australian wine, and the people and places that make it special.

Guests from Japan had the opportunity to taste 140 wines from nearly 50 wineries.

Executive Sommelier / Beverage Director for Andaz Tokyo, Japan, Satoru Mori said the visit gave him a sense of the depth of Australian Wine.

“I was able to experience first-hand the diversity of styles and learn about the many different varieties, approaches, and expressions. In Tasmania, which I visited for the first time, I was able to experience the high quality of the grapes and wines, and the potential of sparkling wine,” said Mori.

Visitors from South Korea and Vietnam tasted 245 wines from 53 wineries.

Buyer at Lotte Bottle Bunker, South Korea, Minjoo Kim said he learned a great deal about Australian Wines.

“The trip provided an opportunity to visit wineries and meet numerous growers that would have been difficult to arrange individually. Particularly striking was the sense that winemakers in Australia put even more heart into their wines, compared to those in other countries.

“Throughout the journey, I constantly felt there is much more to learn and share about Australian wines. Moreover, I noticed the great attention paid by our country manager and Wine Australia to this program,” said Kim.

Wine Australia will continue to work with the sommeliers and hospitality professionals to drive advocacy for Australian wine across the wider Asian region.

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