The SMARTBEEF Project is a new initiative aimed at southern Western Australian beef producers to boost productivity and profitability.
Responding to feedback from producers across Australia, who expressed the need for regionally tailored and practical support to improve their operations, this initiative is a direct response by Meat & Livestock Australia (MLA) and the Western Australia Livestock Research Council (WALRC).
The project is designed to address climate and market challenges by focusing on collaboration, data-driven decision-making and applicable solutions.
“This project isn’t about sitting in a room listening to presentations. It’s about producers working together, learning from each other, and using practical tools to drive success,” said founder of myFARMSMART Lucy Anderton.
“It is an opportunity for these producers to improve their understanding of their productivity and profitability.”
Producers in the project will:
- Participate in group meetings that share real producer experiences and skill development.
- Learn from a Focus Farm to gain insights into supply chain opportunities.
- Use the economic and scenario planning tool, myFARMSMART, to benchmark performance figures.
By analysing production systems, cost of production and financials, producers can make data-driven decisions that improve profitability. They will also gain insights into the WA beef market from industry experts and supply chain participants.
“The ability to observe and understand the practices of similar farms presents a significant opportunity for improvement,” said Focus Farm host Matt Leov.
“It has the potential to transform how we operate. I’m particularly looking forward to learning from others and identifying cost-effective strategies that can deliver meaningful results.”
SMARTBEEF has been developed by MLA, industry experts, the Western Beef Association and the University of Adelaide.
Registration is open until 30 June.