On The Shelf

Proof Drinks Australia launches new alcohol brands to market

Proof Drinks Australia

Proof Drinks Australia has arrived this month, specialising in the importation, sales and marketing of premium drinks brands from around the globe. It will introduce beverages to the market in the APAC region from July 2021. 

To coincide with their arrival, Proof Drinks Australia will launch brands into market, including Cazcabel TequilaKavka VodkaSilent Pool GinCUT RUMCihuatán RumPistonhead LagerThe Lost Explorer MezcalStorywood Tequila, Grace O’Malley and Proclamation Whiskey. 

The Proof Drinks Australia team will be spearheaded by industry veterans with over 60 years’ experience in Australian and global alcohol and FMCG sectors. Former head of Business Development for international companies Drew Doty will be managing director, along with operations director Craig Dearden and general manager Luke Frost. 

“Proof Drinks has had a strong reputation in the European market for many years, acknowledged as key innovators in the alcohol distribution space,” Doty said. 

However, as the world continues to adjust to the reality of limited travel for the foreseeable future, we knew there was an excellent opportunity to bring some beloved international brands down under for the very first time; giving Australians the chance to experience some more of the impressive and high-quality products that top end distillers from around the world have on offer. 

“Launching Proof Drinks’ sister company in Australia will mean we will have the opportunity to expand the business model and remove barriers for potential brands looking to enter into new and exciting markets,” he said. 

By providing them with the platforms and tools they need, our purpose is to help hand selected premium alcohol/non-alcohol brands, with incredible stories, enter into the Australian and APAC markets seamlessly, and with high impact.” 

Proof Drinks Australia will introduce its brands to consumers in the coming months, available in retailers from July 1 2021. 

For further information, visit: www.proofdrinks.com.au. 

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