Australians are increasingly turning to sparkling wine, as statistics from Wine Intelligence indicate a spike in popularity for Prosecco throughout the past few years.
The percentage of Australians drinking Prosecco has increased from 5 per cent in 2011 to 14 per cent in 2014, and the industry is expecting another rise for 2015.
According to Zonin Vice President Francesco Zonin, Prosecco has established its place on bottle shop shelves as an accessible sparkling wine in the Australian drinks market.
“We feel the Al Fresco drink and dine scene of Italy has a wonderful synergy with Australia and Prosecco fits perfectly with the Australian climate,” Zonin said.
Contributing to this sales rise is the current trend of the European-style ‘aperitif’ culture, which has especially taken Sydney by storm and with Prosecco’s reasonable price point, it is expected to last.