RANGEme searches for Australia’s best product pitch

RANGEme, an online platform connecting FMCG businesses and retail buyers, has launched a new National Award to reward excellent pitching skills.

Named The Big Product Pitch, the initiative is designed to encourage FMCG businesses to sharpen their pitching skills, which are fundamental to getting their product signed on by a retailer.

To enter, suppliers need a valid RANGEme subscription to submit a 90 second or less video selling the benefits of their products and their company for a chance to win $10,000 cash for their business.

The top five finalists will be judged by a panel of industry experts including Jon Haggett, General Manager for Dairy and Bakery at Coles Supermarkets; Pamela Curtin Head of Buying at Blooms the Chemist; Simon Gillies, National Merchandise Manager Coles Express; Scott Carrodus, Senior Buying, at Harris Farm Markets; David Zivkovik, Head of Buying at Healthy Life Group and Andrew Reitzer, RANGEme Advisor.

Each pitch video will also be available for viewing by all retail buyers in to RANGEme.

RANGEme CEO Nicky Jackson said: “Before RANGEme, suppliers would pitch to buyers over the phone or email in a very cluttered and competitive environment where it is difficult to get the pitch 100% right. With RANGEme, the message delivery is in the supplier’s control, offering the product the best shot at a ranging. We’re excited to see product pitches as they are uploaded into RANGEme.

The RANGEme video specs are purposefully very low-tech so that SME suppliers don’t have to incur a great expense.

The RANGEme website suggests the video to be no more than 90 seconds, be recorded on a smart-phone and then uploaded to a secure YouTube channel.

Entries open today (30th October) and closes 7 December at 23:59. The winner will be announced 15th December by 17:00.

 For more information, click here.


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