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Red Bull launches new Red Bull Zero

Energy drink giant Red Bull has announced the addition of a zero carbs, zero sugar, zero calories energy drink to its portfolio – Red Bull Zero.

Red Bull Zero features the same key ingredients as the original Red Bull energy drink with a new fuller flavour and without the sugar and calories – offering a premium solution to the health conscious consumer.

Red Bull’s new product offering is expected to further invigorate the energy drink category as well as drive incremental sales for the brand.

Red Bull plans to drive high levels of trial and awareness of the new product through a strong sampling and above the line campaign, coupled with visibility through point of sale displays in-store.

Red Bull Zero will be available in three pack formats – individual 250ml and 473ml cans and in a take home 250ml 4 Pack.

 

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