Red Tractor, Foodbank, and ALDI Australia have joined forces to launch a “Buy One, Give One” initiative aimed at alleviating food insecurity among Australians.
This partnership marks a significant step forward in addressing the pressing issue of hunger in Australia and encourages Aussies to help other Aussies.
The centrepiece of this partnership is the “Buy One, Give One” initiative with Red Tractor oats.
For every bag of 1.6kg oats purchased by customers at ALDI stores when the product is available on Special Buys from 17 July 2024, another 1.6kg of oats will be donated by Red Tractor to Foodbank.
This initiative aims to provide over 3 million meals to Australians in need over the next two weeks alone.
According to the Foodbank Hunger Report 2023, the cost-of-living crisis is the number one reason many Australian households struggle to meet their food needs.
Shockingly, 60 per cent food insecure households include someone who is employed.
Furthermore, 77 per cent of households experiencing food insecurity did so for the first time in the past year, with an increasing number falling into younger age groups, employed individuals, or those with mid to high incomes.
Recognising the urgency of the situation, Red Tractor has pledged to donate 130 tonnes of oats to Foodbank to support vulnerable households this winter.
CEO of Red Tractor, Andrew Loader, said the company is proud to support this initiative to help tackle food insecurity.
“Our Red Tractor brand supports a simple healthy life and this new campaign means that millions of Australians will receive a healthy winter meal during these challenging times,” said Loader.
Red Tractor Oats 1.6kg will be available in ALDI stores nationwide from 17th July 2024, while stocks last.